Starting a business is hard — going at it alone is even harder.
But the challenge for many solo founders is that it’s really damn hard to find that perfect partner match. Someone who can share the emotional ups and downs with you, give the professional support you need to keep going and most importantly actually get the shit done that will lead to business growth.
A partner can and should provide an alternative perspective, helping you think big and execute even when times are tough.
Below are five sure fire techniques to help you find your business sole-mate.
Look for Motivation
If your potential co-founder is only in it for the money — turn — and run. FAST.
Start-ups are built on a rocky road and promises of big cash can cause a money motivated co-founder to run for the hills when the business hits a speed bump. Instead, focus on finding a partner that has the passion to succeed (and wants to get rich as a bi-product).
Forget family and friends
This is business — so you need to draw that line firm in the sand and avoid hiring friends and family whenever possible. Start-ups are hard and can help crack even the sturdiest of personalities, so if you love your loved ones — keep them on the sidelines as your cheerleaders instead of on the field taking the hits with you.
Avoid your outer ‘You’
If you want to get the most out of your co-founder, look for someone with opposite strengths and weaknesses. If you can blend both of your skill-sets and personalities, you have a greater chance of being able to overcome any obstacle that comes your way.
Worker Bee or Queen Bee
Let’s face it — it would be great if we could just sit back and relax while launching our start-up — but those thoughts are better left for your 2pm daydreaming session.
Building a business is hard work — so be sure you partner with someone who is looking to carry an equal weight of the work.
Long hours and dirty hands should be what your co-founder is all about.
Friends in high places (or at least a lot of places)
Look for relevant experience and a notable contact list so your co-founder can bring more (word of mouth) to the table. Potential customers, partners, clients are among the value that your new partner should add right from the start.
Have you had experience finding a killer co-founder? Tell us what worked for you?